Blockchain guards intellectual property

Blockchain is no longer just a newfangled technology for crypto enthusiasts. Distributed ledger technology has arrived in the “big” economy. In the near future, it will affect most business segments and revolutionize everything from intellectual property protection to the financial system.

Piracy has become a serious problem of the Internet era. DRM (Digital Rights Management) - technologies that limit the capabilities of a particular file, thereby protecting copyright, have not been as effective as expected. In addition, all DRM violate user rights in one way or another. The way out of this situation is to use blockchain with its ability to provide unique and fast data protection. 

Blockchain can make any content available all over the world if it is paid for. Its infrastructure fully supports direct payments from users to copyright holders. In addition, it makes access to information cheaper by removing middlemen. More and more companies are turning to innovative technology to protect their intellectual property.

In March of this year Intel Corporation announced the start of work on a system for protecting copyrights on digital images. In early April, the Chinese search engine Baidu also announced the launch of a blockchain platform for protecting the ownership of digital images.

There are professions that have obvious problems with the implementation of copyright: these are writers, photographers and musicians. Blockchain technology now helps in protecting intellectual property.

Last year, the Steemit platform for journalists and copywriters began operating. 

The Ujo Music platform is a decentralized database of copyright holders and, using smart contracts, pays royalties to musicians directly. British singer Imogen Heap hosts her music via blockchain on the Mylencia platform. 

Ascribe helps artists and other creative people verify their authorship using blockchain. The platform allows you to create a digital unique ID and a digital certificate of authenticity.

Already the first wave of using a distributed ledger has completely changed the approach to buying, delivering and evaluating advertising. NYIAX (New York Interactive Advertising Exchange) is the world's first exchange for advertising contacts. AdShares is a decentralized advertising marketplace for personal communication.. MadHive is a video advertising and data sharing platform that allows brands and publishers to establish relationships to reach audiences across multiple platforms. 

In general, the use of blockchain technology in the field of intellectual rights protection greatly simplifies the assignment of authorship to certain content.