YouTube bloggers have recently increasingly encountered its strict content filtering algorithms. Over the past few years, the platform has become notorious for censoring content that does not fit into its AdSense advertising program.
These algorithms often go wrong, blocking or demonetizing content that doesn't even come close to violating the platform's rules. With the advent of blockchain technology, these problems may disappear.
A couple of months ago, YouTube employees admitted that their algorithm was broken. This comes after it became apparent that the platform was promoting offensive videos and hiding relevant material. There is also reason to believe that not only the algorithm, but also YouTube employees themselves may deliberately block content that does not correspond to their personal political or social views.
In 2017, YouTube was publicly condemned for censoring and hiding content published by members of the LGBT community.
Unfortunately, errors, problems and bugs will always arise given the size of the platform and considering that approximately 185 hours of content are uploaded to it every 30 seconds.
The case of YouTube is not isolated. Many centralized platforms like Facebook, Twitter, Google and Amazon have also been criticized, most often for political censorship, and sometimes even faced lawsuits.
Imagine a video platform where advertisers can directly hire content creators and pay them directly.
Unlike the traditional model in which a third-party company handles the advertising, a blockchain platform will allow brands to directly select the content during which their ads will be shown. Such platforms already exist - for example, AQUER or Verasity, which use blockchain technology, smart contracts, and AI. The benefits of this approach mainly include the absence of a middleman, which increases profits for both the advertiser and the content creator.
Additionally, a third party company will not be able to decide what content is worth monetizing and what is not, since brands choose it directly.
Social platforms like YouTube bombard viewers with disgusting ads, and sometimes even face accusations of collecting information about their users without their permission. However, at the moment there are also projects whose goal is to provide transparent p2p interactions between content creators, brands and viewers. Thanks to projects like AQER and Verasity, censorship will become a thing of the past..
AQER and Verasity are not the only solutions designed to decentralize the video sharing industry. Projects like Viewly, VideoCoin, Theta, and Creator.ai offer similar solutions, although they are still at the development stage.
There is no doubt that as blockchain technology becomes more popular, online content will also move towards decentralization.
According to nasdaq.com
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