"Blockchain - yes, crypt - no!" Opinion of the world's top five companies

Blockchain technology is gradually covering a wide range of industries, revealing new use cases. Many online giants have already joined the technology of the future and are taking advantage of its benefits. Today we will present the top large companies that are seriously interested in using the capabilities of distributed registries.

Alibaba

Alibaba, an online retailer, is implementing blockchain technology in one of its T-Mall divisions to track product progress. T-Mall is a large Chinese trading platform for foreign and domestic brands. The technology was implemented in partnership with the logistics company Cainiao. This has reduced the amount of counterfeit goods by almost half.

Amazon

The American giant is experimenting with blockchain in its cloud web service Amazon Web Servicer (AWS). AWS provides powerful capabilities and a global infrastructure to build cost-effective and large-scale blockchain platforms. AWS is investing in this technology through an ecosystem of partners, focusing on healthcare, science, financial services, supply chain management and security.

Facebook

Mark Zuckerberg is not exactly a cryptocurrency enthusiast. On the contrary, he was the first of those who banned advertising of cryptocurrency and “everything connected with it” on his site. (blockchain was also included in the list of technologies prohibited for advertising)

However, this did not stop him from declaring that only blockchain can save the company after legal and reputational losses. It’s hard for us to understand how these two opposing attitudes coexist peacefully in Markan’s head.

Mastercard

Mastercard sees prospects in blockchain, but not in Bitcoin.

Company director Martina Hund-Mejan sees the potential of blockchain in creating technologies for interbank financial communications. Ripple is already using its blockchain to create a new format for exchanging instant interbank transactions. And more and more world banks are beginning to introduce this technology into their payment algorithms. However, Mastercard will not use cryptocurrency until it has official government support.

Rakuten

Rakuten creates its own  cryptocurrency from Viber - Rakuten Coin. The coin will operate on its own blockchain, with an unlimited number of tokens.. Previously, Rakuten became the owner of the Bitcoin wallet Bitnet and founded its own blockchain laboratory. Rakuten Coin is a logical continuation of the use of technology, and in the future, the transfer of the Rakuten Super Points bonus program to the blockchain.

Starbucks

Starbucks has launched a blockchain-based pilot programin its supply chain coffee.

In addition, coffee chain Starbucks has partnered with iPayYou to provide Starbucks app users with an easy way to pay using Bitcoin.

Customers using the Starbucks app can now pay for an assortment of items through the iPayYou Bitcoin wallet. This service converts cryptocurrency to US dollars in real time using the Bitcoin Direct to Starbucks tool. Chairman Howard Schultz is confident that blockchain will help the company expand its relationships with customers and that this technology is the future.