Saber Corporation, a leading technology provider to the travel industry, has released a new technology forecast called Saber Labs 2018 Emerging Technology Report. The forecast sees automation, authenticity and blockchain as three main areas of development.
“Increasingly, people are beginning to realize that the travel business is a technology business,” said Philip Likens, Director of Saber Labs. “Even a small trip generates a huge amount of information. Capturing and indexing this data is what will bring real innovation to the travel system.”
The report provides extensive analysis of three areas that Saber Labs believes will have the most significant impact on the industry:
Automation
The idea of automation is not new. However, recent advances in artificial intelligence and machine learning have changed the way we think about ideal service. The level of awareness and cognitive abilities of machines has caused many to rethink what service should look like while traveling.
Authenticity
In today's world, people don't trust each other - so authenticity and identification are more valuable than ever. At the same time, businesses are increasingly dependent on technology and digitization to help them interact with huge customer bases. However, is the digital the enemy of the real? And how to combine augmented or virtual reality with true reality? We study and try to provide answers to these complex questions.
Blockchain
The high volatility of cryptocurrencies and the hype around them have overshadowed the true value of blockchain technology. Separating the crypto hype from the truly powerful potential of distributed ledger technology is quite a challenge. However, blockchain has exciting prospects for tourism: imagine traveling around the world without having to take your passport or wallet with you.
Lickens concluded, “Tourists of the future will have an expanded range of services thanks to ubiquitous access to information, instant transactions and personalized offers that take into account the tastes and preferences of the traveler. There is a huge opportunity for companies to think about how to take their brand to the next level.”
Sabre Labs is an innovative team dedicated to studying how new technologies will impact the travel industry in the future.
According to https://www.traveldailynews.com
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