Starbucks Chairman of the Board Howard Schultz said that the Starbucks coffee chain plans to introduce Blockchain technology and digital currencies for electronic payments on the mobile platform of the Starbucks coffee shop chain.
Mr. Schultz said he intends to “increase the number of digital relationships with customers”, but clarified that he is not so positive about bitcoin and does not believe that this cryptocurrency “will be used as a currency today or in the future.”
He explained that Starbucks has no plans to develop a digital currency and is not announcing an investment in the crypto business, but would like to use the success of its network to build confidence in these technologies.
In a quarterly conference call with Schultz said to investors: “I believe we are moving into a new era in which blockchain technology will elevate digital currencies, making them relevant among consumers.”
Starbucks, he added, will benefit from such changes.
“We believe we have something to offer companies that pursue this goal. Our reputation will help build trust in this type of payment, which can be made on our mobile platform.”
The platform Mr. Schultz mentioned is Starbucks' mobile payment app, launched in 2015, through which customers can order and pay for their orders and earn rewards.
Mobile payments account for nearly a third of Starbucks transactions in the United States, which is why Starbucks is considering introducing cashless stores in the United States, according to the company's chairman. USA.
This is not the first time that Starbucks has used innovative payment solutions. In the fall of 2012, Square was introduced as a solution for accepting and processing electronic payments, although the relationship with the company was subsequently terminated.
According to https://www.coindesk.com
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