The establishment of advertising restrictions by companies such as Facebook, Google and Twitter is forcing cryptocurrency companies around the world to look for ways to circumvent this ban and minimize costs. Marketing agencies in India offer solutions to these problems.
Their services are cheaper, they provide an alternative means of attracting investors and clients, and they accept cryptocurrency. One such way is to distribute commercial information on behalf of your clients through Telegram. Also, the method of distributing free coins (Airdropping) has proven to be an effective marketing tactic. Marketing agencies often receive tokens from the company they are promoting.
“A few months ago there were only a few platforms offering advertising services for cryptocurrencies, now an ICO company will have hundreds of offers from companies emerging in India,” says Karnika Yashwant, CEO of marketing company Key Difference Media, which works with 14 foreign clients, mostly from Europe.
A similar situation was observed in China, where authorities introduced a direct ban on ICOs. The severe restrictions actually stimulated the development of a new brokerage industry. Many of these intermediaries use the messaging app Wechat to attract investors who want to participate in ICOs.
As a result of the ban on online advertising, cryptocurrency companies in Russia, China and South Korea have agreed to create the Eurasian Cryptocurrency and Blockchain Association, which will protect the interests of the cryptocurrency community internationally. The association is going to challenge restrictions on cryptocurrency advertising imposed by social networks and search engines, accusing these companies of collusion and abusing their monopoly position in the market. The association plans to file a lawsuit in US court next month, which could lead to class action lawsuits in many jurisdictions.
However, the above-mentioned restrictions do not make any difference to cryptocurrency businesses and marketing strategies and do not affect demand. “Only newbies Google this kind of information,” says Salim Ali, CEO of an Indian company that is planning an ICO. Many companies issuing ICOs prefer to be able to cover their costs using cryptocurrency, so marketing agencies that accept cryptocurrency as payment for their services receive another advantage.
According to https://news.bitcoin.com
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