The American corporation Walmart plans to sell virtual goods, as well as create its own cryptocurrency and non-fungible tokens (NFTs), and has already filed relevant applications with the Patent and Trademark Office. What other corporations want to "fit" into the metaverse?
Large plans
Walmart expects its moves to sell its own virtual goods, as well as to create digital currency and NFTs, will help it become part of the metaverse that a number of companies have already announced plans to create, including Facebook, Microsoft and Alibaba. The financial potential of the metaverse is estimated at trillions of dollars, and, of course, all market participants want to join in this success, so today they are already thinking about making their goods and services as virtual as possible.
Who else?
Other large manufacturers and retailers have also already announced their intentions to sell virtual goods. For example, late last year Nike presented its plans to sell virtual sports shoes and clothing. And the clothing chain Gap has launched the sale of tokens for its sweaters, which are delivered to customers along with the real product.
Nike's plans to create virtual clothing items
Source: cnbc.com
In addition, sportswear manufacturers such as Adidas and Under Armour. In addition to wanting to be part of the metaverse, companies are also using NFTs to reliably brand their products and protect them from counterfeiting. Urban Outfitters, Ralph Lauren and Abercrombie & Fitch are also planning to open their virtual store in the near future The largest goods manufacturers and retailers They don’t want to stay away from the latest trends. They also want to become part of the new world and do not miss the opportunity to join the metaverse and capitalize on its potential. It is likely that in the near future all new corporations will work on creating their own virtual stores and launching their own cryptocurrency and NFTs.
Author: Dmitry Noskov - expert of the StormGain crypto exchange (platform for trading, exchanging and storing cryptocurrency)
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