SimilarWeb, a web analytics company, analyzed how much such a ban could affect the traffic of cryptocurrency exchanges and found that advertising (paid) traffic accounted for less than 1% of the total traffic of these sites last year. It follows from this that the absence of such advertising will not particularly affect traffic to crypto exchange sites.
The company analyzed 50 sites dedicated to the exchange of digital currencies. Traffic to these sites increased 18-fold year over year from January 2017 to January 2018 (from 55.7 million monthly visits to 980.7 million worldwide), indicating increased interest in the cryptocurrency market.
Coinmarketcap attributes 8.5% of all US business traffic to exchanges, of which 39.4% is referral traffic (conversions) via links from other sites).
SimilarWeb believes that the cost of Bitcoin significantly affects the search traffic of exchanges. Analysts believe that the cost of cryptocurrencies is the key factor influencing the ability of exchanges to make money through advertising.
*Traffic is the total number of visitors coming to the site from certain sources over a set time period (usually per day). There are search, advertising, referral and direct (via a URL or a transition from bookmarks).
According to http://www.thedrum.com
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