Adidas is moving towards metaverses and NFTs

Leading sportswear company Adidas is betting on the rise of NFTs and metaverses, announcing several unusual partnerships.

Important news was the collaboration of Adidas with NFT Bored Ape (BAYC), PUNKS Comics and GMoney. These teams have already published their NFT avatars wearing Adidas clothing. 

So far, neither Adidas nor the relevant parties have announced an official collaboration, limiting themselves to hinting images. However, these hints have been appearing since last month. 

First, Adidas launched a collectible token on the POAP platform.

B late last month, Adidas announced a partnership with crypto platform Coinbase Global and acquired a plot of virtual land in The Sandbox.

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