The largest Ukrainian poultry meat producer, the Myronivsky Hliboproduct (MHP) agricultural holding, has put up for sale the logo of the Nasha Ryaba brand in the form of an NFT.
The collection of non-fungible tokens (NFTs) includes twenty digital copies of the brand's logo. It is listed for sale on the Binance marketplace.
The auction started on August 26, with a starting bid of $37.21. The most expensive logo sold was “Our Ryaba 2007 Made in Ukraine” - $699. The amount received from the auction has not yet been disclosed, but all funds are planned to be donated to charity to the Ukrainian Family Foundation. Agroholdin plans to release NFTs for other projects.
Myronivskyi Hliboproduct (MHP) occupies more than 50% of the Ukrainian fresh chicken market and exports its products to the EU.
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