Despite the decline of the cryptocurrency market, the long-awaited participation of institutional investors in digital asset transactions is just around the corner. Well-known firms such as Coinbase, Nasdaq and Bakkt have already entered the mainstream, it remains only to wait until the entire digital asset market does so.
Coinbase
Recent news indicates that despite the bearish market trend, the company continues to hire new personnel at an accelerated pace. Perhaps company managers are planning to launch a large-scale project and want to be sure of a sufficient workforce. Over the past 6 months, the firm has hired 250 employees - now working in the company's offices in Chicago, Tokyo, Dublin and Portugal.
The company is rumored to be planning a joint launch of a Bitcoin ETF with Wall Street financial giant Blackrock. Recently, the Coinbase exchange has added many cryptocurrencies to its lists, including XLM, ZEC, BAT, ZRX and ADA.
Nasdaq
According to information, Nasdaq plans to open a cryptocurrency platformin the near future. The firm is one of Wall Street's largest trading firms, and given the popularity of Bitcoin, it's no surprise that it wants to try its hand at cryptocurrency trading.
Nasdaq's first step will be to create a cryptocurrency analytics product this November. This is a standard operating principle for trading companies - first they release tools to track the most popular cryptocurrencies on the market, and then carry out a full-scale launch of the platform.
Bakkt
Bakkt, which is supported by the owners of the New York Stock Exchange, will open this November. Bakkt will promote Bitcoin and other cryptocurrencies. Even before the official opening, the company's Twitter account has amassed 30,000 followers from all over the world, who are expressing overwhelming support for the project.
The company's CEO, Kelly Loeffler, has repeatedly stated that she is looking forward to the coming fall and that she is fully prepared to work.
In conclusion, the cryptocurrency markets are currently in a doldrums and it looks like things could get worse before they get better. However, there is also hope that Bitcoin and other cryptocurrencies will gain even more popularity among investors through the platforms of Coinbase, Nasdaq and Bakkt.
According to ethereumworldnews.com
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