Binance partners with a group of celebrities to spread knowledge about cryptocurrency tools and investments.
Binance has planned an advertising campaign for February 13th with the participation of global superstars. Entrepreneur J. Balvin, basketball star Jimmy Butler and mixed martial arts fighter Valentina Shevchenko will take part in the free giveaway of 2,222 NFTs.
Binance is also offering free access to a textbook on the basics of cryptography to motivate users to improve their financial literacy, and find freedom and success.
Changpeng Zhao commented on the initiative:
Many people are interested in cryptocurrency, but relatively few know where to start when it comes to learning about these new technologies. In addition to increasing product and brand awareness, we need to help people understand the basics of cryptocurrency and teach them how to make more informed investment decisions. This will also help people be more confident in themselves, since it is better to be your own expert than to listen to someone who may not actually understand or care about your financial goals.
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