The American crypto exchange Coinbase has invited Kate Roach to the position of Marketing Director.
Kate will lead Coinbase's brand expansion efforts and internal product marketing.
Roach has spent nearly eleven years shaping Facebook's marketing strategies, successfully growing the company's active user base.
Roach's marketing teams have received several international awards for their work.
Crypto Exchange became publicat the beginning of this year and is now actively expanding its global presence. This year, the exchange invited former White House National Security Council member Faryar Shirzad to become its director of policy. To expand the Indian division, the company plans to hire a former Google Pay engineer.
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