Oscar-winning actor Matt Damon has become the face of the Hong Kong crypto platform Crypto.com.
A company representative said that the exchange spent about $100 million on the advertising campaign.
Crypto.com advertising covers 20 countries and will last several months. The campaign, titled “Fortune Favors the Brave,” is led by Oscar-winning photographer Wally Pfister, and Hollywood star Matt Damon has become an ambassador for the crypto platform.
Damon admitted:
I've never acted in this role before, but I hope for a long-term collaboration
The Crypto.com marketing campaign will also feature celebrity athletes, rappers and astronaut Scott Kelly.
In addition, Crypto.com already cooperates with Formula 1 and the Italian major football league.
Subscribe to ForkNews on Telegram to stay up to date with news from the world of cryptocurrencies
You May Also Like
eToro's crypto profits grew 23x in Q2
Investment platform eToro made record profits from commissions for buying and selling cryptocurrencies.
Poloniex exchange extends preferential USDC trading
As we previously reported, Poloniex exchange's participation in the stablecoin wars is clear given the exchange's decision not to charge fees for using the USDC token on its platform. In November, USDC trading was carried out without any commissions. According to the exchange, the amount of unaccrued commissions amounted to more than $500,000.
