Yesterday at a press conference, Instagram announced two positive news for its users. Achieved historic user numbers and launched new vertical video uploading feature.
Now you can watch a video up to an hour long just like on TV. The video will become full screen and vertically oriented the moment it launches. And the TV channels will be the accounts that the user follows on Instagram. Anyone can create their own channel, view a friend’s channel, “like”, chat with him in the comments and send a video as a private message. To do this, you only need an IGTV application created specifically for the service. IGTV can be downloaded as a separate application for iOS and Android, and the service will also be available in the main Instagram application.
You do not need to create a new account to use the newly available features. The new channel immediately appears in the main profile next to “History”, and in order not to miss the latest video of interest, you can set up an alert about the release of a new product in the proposed section. It is also possible to add links from external resources to the video. In addition, you will be able to watch popular videos and use the “continue watching” function. Another good news is that there are no ads on IGTV, at least at the beginning. Whether advertising is planned later is still unknown, but users will have the opportunity to monitize their videos through partnership agreements with brands immediately.
Instagram now allows you to post a video of up to a minute, and in a story only up to 15 seconds. It is expected that the application will be available in the Apple and Android stores in the next few weeks. With the launch of IGTV, Instagram is ready to compete with YouTube for the audience, and against the backdrop of this news, it announced that it had reached a historic threshold for the social network of a billion users per month. The pace at which the popular network is gaining users is impressive. In the fall of 2015, the Facebook-owned service surpassed its first milestone of 400 million users, and since then has seen an average annual increase of 200 million. Of course, these figures are arbitrary, as all social networks have a percentage of bots and abandoned accounts, but the trend towards an increase in the audience is clearly visible.
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