As a publicity stunt, crypto enthusiasts climbed Mount Everest and buried a hardware wallet containing 500,000 ASKT. In the accompanying YouTube video, one of the climbers invites users to pick up this wallet. According to Finance Times, the company estimates the value of the tokens in this wallet to be approximately $50,000. This figure is based on information from the pre-sale and ICO, which have not yet begun.
The company explained more about this promotion in a press release:
“While others are trying to use complex marketing techniques, these guys are climbing the highest mountain in the world. An elegant way to show ideological superiority over other cryptocurrencies. A method not used before. Think about it through the lens of a famous meme - what is the closest starting point to the moon? It seems so obvious. However, no one has done this yet did.”
Be that as it may, the company’s loud statements about its ideological superiority can be interpreted in different ways. As it turned out, the team left one of the Sherpa guides to die on the mountain, and they were not at all bothered by it.
Lam Babu was a 45-year-old Nepalese Sherpa who was helping the Ukrainian team. According to 4sport.ua, the cause of his death is unknown, however, according to one version, he slipped off the trail due to snow blindness. According to another version, he became exhausted, overestimating his own capabilities.
Askfm stated in a press release: “Of course, there were problems... two guys were stuck at an altitude of 7000 meters without backup oxygen. They were unable to descend on their own, on the second day they had to call a rescue helicopter squad. At the moment, the guys are fine and are receiving the necessary treatment. This has only made them stronger.”
One of the climbers, Taras Pozdniy, said:
“At the top of Everest the weather was terrible and we started to descend. We had to go down to Camp No. 4, which is at about 7900 altitude, and one Sherpa was dying. That's all we know. My Sherpa came down. The last time I saw Dima Sherpa, we were still on the peak of Everest. He (Sherpa) was behind us the whole time, so we don't know what happened to him. We were going very fast and he wasn't with us."
According to the blog of Alan Arnett, a mountaineering consultant, "It's hard to imagine an experienced Sherpa being 'struck' by snow blindness and no one being able to help him."
The commercial is still there. In it, ASKfm 2.0 invites users to "get ready for the highest token. Literally."
According to official statistics, about three hundred people have died trying to conquer the mountain - according to the History of Everest, the last year without deaths was 1977.. About a third of the deaths are from Nepalese guides, who are essential to the successful ascent of adventurers.
The FT asked Pozdny about his journey. He replied: “It was great. The best trip of my life.”
According to inancemagnates
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