Cryptocurrency advertising returns to Facebook

Facebook, which was the first to ban cryptocurrency advertising, will reverse its January ban and will revise the new policy over time based on feedback.

The third most visited website in the world, Facebook, will again allow cryptocurrency advertising, which will successfully receive "special permission" from social networks, meaning the array of what is shown to users will not be the same as it once was.

Prospective advertisers Now you will need to submit an application to Facebook and wait for permission from Mark Zuckerberg's team. To qualify for advertising content, a company will be asked to submit “any licenses it has obtained, whether or not they are traded on a public stock exchange, and other relevant public information about their business, including registration details.” Crypto industry news sites will also have to fill out an application to qualify for advertising. Although clear selection criteria have not been announced to date, companies advertising ICOs and binary options will still not be able to be included in the list of approved advertisers.

With a special focus on protecting users from deception and misleading content in advertisements, Facebook warns of strict vetting of advertisers promoting cryptocurrencies, notes Rob Leathern in his blog. 

However, given the level of federal oversight of cryptocurrency to date, as well as government oversight and regulatory efforts, it is unlikely that Facebook will have any chance with potentially fraudulent advertising.

Looking at the chronicles of events, it is now possible to expect a similar review of their advertising policies by other platforms, Google and Twitter.