Korean series “Squid Game” received marketing support from gamer fans. At the beginning of last week, they launched the in-game token Squid, which in a matter of days grew in price thousands of times.
The hype that arose around the series “The Squid Game” naturally caused a marketing storm. The stores were flooded with T-shirts, sweatshirts, and caps with squid print, and the developers released an online game of the same name based on the film. To register in the game, you need to have about a hundred application tokens, which can be purchased on the platform. Each subsequent level will be more expensive than the one completed. And the cost of completing some rounds will reach 500 tokens.
Squid is growing by leaps and bounds. At the time of the announcement, its symbolic price was 1 cent. At the time of writing, the price for one in-game coin according to coinmarketcap is $13.31. The game launches on November 1, 2021, and rush demand is pushing the squid rate higher and higher.
The developers warned that the token is a marketing ploy to cover the costs of creating the application. They will take 10% of the fund for themselves, and 90% (in tokens) will go to the winner - the first one to complete all levels of the game. Therefore, there will be no listing on digital exchanges and it is impossible to resell Squid.
Gamers who have purchased a large number of game tokens are already writing angry letters to the company and demanding that they be given the opportunity to make money from the sale of an asset that has unexpectedly risen in price. They also ask a logical question - what will the winner do with so many squids if he does not have the opportunity to convert it into fiat or other cryptocurrencies?
But the creators of the game insist that Squid is a cultural phenomenon, not a store of value, so they will implement an “anti-dumping policy to avoid risky losses.”
It seems that there is a rush demand for fake cryptocurrencies types of Dogecoin and Shiba Inu have deprived newcomers of the crypto market of the remnants of common sense. They are ready to even buy digital beer caps, if they are called the beautiful word “token.”
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