The dispute between Facebook and Apple over the privacy of their products and services has once again highlighted the need for change in the industry.
The leaders of the largest corporations are currently overwhelmed with problems that consumers have been complaining about for a long time. The most important of these is confidentiality. Users of social platforms have long been aware of the use of their information and, reluctantly, agreed. These problems came to the fore after it became known that Facebook sells the personal data of its users to third parties and turns a blind eye to the widespread practice of companies and political strategists using this data in their advertising and election campaigns.
Apple CEO Tim Cook condemned Facebook's actions. "I would never be in this situation. Privacy for us is one of the inalienable human rights, civil liberty," he told MSNBC reporters. “Apple could make a lot of money selling data, but we decided not to.” The company's refusal to give the FBI access to its users' data was widely praised by its customers.
The announcement drew rapturous applause and reminded everyone of how Apple founder Steve Jobs refused to partner with Facebook because of "onerous terms that we could not agree to." However, Zuckerberg did not mince words and said that Cook's comments were extremely superficial, adding: "I believe that we should not allow companies that are trying their best to rip you off to convince you that they care about our rights. This is just ridiculous."
The head of Facebook then recalled the phrase of the Amazon CEO - "There are companies that work to make you pay more and those that work to make you pay less," adding “Facebook has and will always remain a company that provides a quality, free service that is accessible to everyone.”
The success of the world's most famous companies has been intertwined for the better part of a decade. Apple helped make the smartphone easy to use and ubiquitous, causing more and more users to start using social networks on their devices. Facebook, having created “Internet stars,” began to passively advertise Apple..
“The business model used by Facebook is far from new,” says LinkedIn editor Queenie Wong. "Critics call it surveillance capitalism. Users share their personal information on the platform every day, including the movies they watch, the food they buy or the restaurants they go to most. This technology makes it easier for data to be transferred from one person to another."
This is the problem and this is where change is needed.
“Reality "The truth is that when we create a service that aims to connect everyone around the globe, we have to take into account that there will be many users who simply cannot afford to pay for it," Zuckerberg says. “The business model supported by advertising and media in this case ensures the viability of a platform that is already used by two billion people.”
Read also:Facebook admitted that it monitors personal user correspondence in Messenger
blockchain, Facebook and the new EU law on the protection of personal data
According to http://www.arabianbusiness.com
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